The dilemma of scarce or limited resources can be resolved. Things mass produced today are less expensive than ever, and through ideas, immaterial and limitless, resources are converted into an unlimited diversity of desirable products.

Material things, even homes, are encroaching on mass production in unlimited variety. The cost of variable, bespoke units are dropping to the cost of units in mass production as mechanised production lines become highly flexible.

The resources used are, like the digital resource replacing paper and plastic, becoming unlimited. Their limits are extended by the development of new production methods, recycling, and alternative sources.

These factors free economics from the unsustainable model of exploited limited resources converted to costly products of limited variety.

Fulfilment for all requires that mundane, repetitive work is automated. Jobs that take on the challenge of solving how to automate this work are satisfying and challenging, and free more people to discover more solutions.

In this system, not just what affects what is observed, but how things affect each other. With understanding of how, the capacity to find solutions expands.

Self-designed clothes, houses, cars, furniture, trainers, and jobs. Technology and automation mean creativity and diversity is harnessed to express unique contributions in all aspects of life.

The objects that matter most are those injected with a sense of self through their selection or conception. When electron-ic, digitalised, and manufactured product diversity is expanded, enough is available to express everyone’s individuality.

With an acknowledged common purpose of fulfilment, people seek to discover the social, economic, physical, biological, and mechanical solutions that enable fulfilment for everyone. The path is self-fulfilling.

In a common purpose economy, fulfilment is in creating products and solutions for everyone. The shared base income means costs are low and contributions are self-directed to produce what people are best at and most appreciate.

Sharing, and the avoidance of greater profit for a few, means profit margins are slimmer. Lower costs and smaller margins decrease the price of produce at every stage of production.


[Excerpt from The Common Purpose]


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The common purpose, principle and ways are the fundamental message to convey and are not time dependant. They form the basis of The Common Purpose.

[NOTE: This site, and The Common Purpose, have nothing to do with 'Common Purpose' leadership training in the UK or those that rail against them.]

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