Our System

Fulfilment is for all, with no restriction on what form that fulfilment takes, other than it be realised without harm.

Success is measured by the extent to which people’s products reflect their contributions and themselves. These contributions provide their fulfilment.

The best contributions would never have eventuated from people pursuing primarily money or popularity. If popularity and money eventuate they are the secondary by-products of the successful contributions made in pursuing fulfilment.

Following primarily money or popularity is less likely to realise fulfilment, and more likely to lead people to act in ways that suppress it, with resultant unhappiness and dissatisfaction.

To remove the primacy of money bring in the security of a shared base income. Money allows wealth to be accumulated and shared. If sharing is permanent and reliable then people do not have to try and accumulate massive fortunes to guarantee them and their families’ security.

Once there is a shared base income, people’s focus can safely be on making their best contributions according to who they are: putting their minds to work on how to produce the food needed, the power used, the appliances, machines, stories, and so on.

Organisations need to adapt to people, facilitating the realisation of their potential, not force people to adapt to them or lose their income and means of survival.

Organisations are a means for allowing people to realise potential contributing to products that help others realise potential.

Needing to work primarily for money rather than fulfilment leads people to take work in inflexible roles that do not reflect their differences and do not fulfil their potential. The consequence is dissatisfied workers and low productivity.

To communicate the need for more engineers or other roles, advertise that more are needed and publicise what is involved and show how interesting and fulfilling the work is. These methods are more effective than financial incentives.

When incomes are more evenly distributed, the supply of labour rises for work that is challenging and fulfilling. Work will only be that way when people have the autonomy and flexibility to shape it and complete it their way.

The work that needs doing is work that assists in the fulfilment of human potential without harming others fulfilment. Society and organisations should reflect this common purpose in their particular purposes. Particular purposes - be it building roads, servicing cars, or producing computers - should be work towards the common purpose. Fulfilment without harm should be reflected in the work of the organisation and the way people treat each other.

How do people decide what needs doing? They ask themselves what they can do with their unique skills and abilities to realise their potential and help enable the realisation of potential for everyone.

Competition will be to make the best contribution. People want to be the best at what they do, and when pursuing fulfilment without harm they do it by doing better, not by harming others.

There will be markets and money to distribute resources, because people will still have limited incomes and will still choose what to buy. The inevitable result of this is income inequalities (as some contributions will be more popular than others) but in this system, where people are confident and secure in their base incomes and their fulfilment, these excesses can be shared.

In this system, organisations become voluntary participations in which people choose to work together to realise their potential in fulfilling the potential of everyone.

Any structure that arises, develops organically to best facilitate the contributions of people working together to best meet the needs for whatever that particular organisation does.

It may have what resembles a hierarchical structure, but it is not a structure of control, it is a structure of organisation, with groups forming according to the size of demand for their services and the size of groups depending on the numbers that work best together using the communication tools most appropriate to meet the need.

Both capitalism and communism rely on control – one control of production by ownership for profit and increasing financial returns, the other control of production and distribution by central planning. Neither of these systems realise potential well, and the extent to which capitalism is better is closely related to the extent there is less control of production (by massively wealthy owners) and greater distribution of wealth.

For growth to be for everyone, ownership and wealth must be shared. Then the assessment of need, and the meeting of that need, is by everyone in their own way. This will result in greatest growth and stop the waste of so much unrealised potential.

In this system, planning is decentralised and distributed, devolved to all in the system, away from the centrally planned and controlled government, public, socialist, communist organisations, and away from the centrally planned and controlled private, capitalist, owned organisations.

Greater freedom to produce in diverse areas, through a shared base income, will significantly raise overall production and realisation of potential, as well as increase the likelihood of financially successful products occurring, with accompanying larger incomes being available for sharing.

Just as important to fulfilment is the right to ideas. These are an unlimited resource that can be shared for shared growth or held exclusive depending on whether the motivation is fulfilment through best contribution or financial reward.

Resources, produce and growth will be most widely shared when ideas are used to convert limited resources into unlimited product, rather than exploited to convert limited, coveted resources into limited, coveted product.

By retaining the right to share ideas people can be empowered to implement them with the aim of growing shared fulfilment. Using ideas to produce unlimited products, with unlimited variety, from limited resources will eliminate need. Get there by changing the motivation and measure from money to life.


[Excerpt from The Common Purpose]


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The common purpose, principle and ways are the fundamental message to convey and are not time dependant. They form the basis of The Common Purpose.

[NOTE: This site, and The Common Purpose, have nothing to do with 'Common Purpose' leadership training in the UK or those that rail against them.]

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